Radanska ruža
- Location
- Lebane, Serbia
- Type
- Ajvar, jams, sweet preserves and pekmez
Radanska ruža is a social enterprise in Lebane, southern Serbia, set up with EU support. It employs women from marginalised groups, and its fruit and vegetables come from the slopes of Radan mountain.
It makes ajvar, jams, slatko (sweet preserves), pekmez and vegetable relishes by hand. It is described as Serbia's largest exporter of organic ajvar and jams and its largest producer of organic peppers, and it exports to Austria, Germany and Switzerland. It has two production units, one conventional and one organic, and about 60% of its peppers come from its own fields.




